Technology is our friend: Web 2.0 and corporations - why doesn't it work (yet)?
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March 2, 2010

Web 2.0 and corporations - why doesn't it work (yet)?

This is a presentation I held several times during a period of q3/2008 until approx q2/2009. Most companies approached me with an attitude that this "social media problem" could be solved by setting up a website, putting up a facebook fanpage, hiring an agency and done. I had to explain that social media's influence goes a lot deeper than being just another communication channel to distribute corporate messages. Without verbal speech, the presentation is less informative than live (which i can present between 45 and 120 min), but I think the major approach comes across well. This presentation was Slideshare's "Top Presentation of the Day".