Technology is our friend: What would you do when consumers bury your product?
Back To Normal

March 7, 2010

What would you do when consumers bury your product?

A lot of my work is related to web monitoring - systematically analysing social media around a brand, product or topic (for the best guys in this field, click here). But what can you do with the findings? In most cases, the answer is simple: participate. Here is a nice example from... Microsoft (who would have thought that some years ago). 

Some guys announced to finally bury IE6 in a real-life funeral, and the idea got popular quickly. TechCrunch would have offered wide coverage anyway, and I also would have posted and forwarded the link - and many others as well (after 3 days, the TechCrunch article has over 1000 retweets and 300 Facebook posts, counting only those who use the embedded icons). All this would have added up to a perception of Microsoft as the "old internet company", the ones who own that browser that slows the whole internet down. What did Microsoft do?
They sent flowers. Hey, it's still a funeral. 
All of a sudden, all this buzz turns from a purely negative perception of Microsoft into (at least) the proof that these guys have a sense of humour and irony. Well done.