Technology is our friend: Jeff Jarvis finally says it
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April 6, 2010

Jeff Jarvis finally says it

I loved his book "What would Google do" and Jeff's strict approach to the internet as a dialogue, two-way, open communication platform where everyone can do pretty much anything. Since I read the book I visited his blog buzzmachine almost daily - and I knew from an older post, a very old post, that Jeff would be an iPhone user. How could someone who is so strictly oriented on dialogue, participation and exchange that he gives a speech at a conference entitled "Sorry, this is Bullshit" because it followed a "one-speaks-others-listen"-structure, how could someone like that use an iPhone and get an iPad without even saying anything about the old-school, control-oriented, closed internet approach over apps, especially when Google is trying to do the exact opposite? Well, the day came, and here are just 2 sentences:

"The iPad is retrograde. It tries to turn us back into an audience again. That is why media companies and advertisers are embracing it so fervently."


"So I see the iPad as a Bizarro Trojan Horse. Instead of importing soldiers into the kingdom to break down its walls, in this horse, we, the people, are stuffed inside and wheeled into the old walls."

Check the full post here.