Technology is our friend: July 2010
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July 30, 2010

FINALLY - a really good example of the social graph

There was a big fuzz about the social graph when it was announced, but except for a massive presence of the universal “like button”, nothing really happened. Well, now we have an example of how Facebook will provide the glue that holds friends together anywhere in the web, not only on Amazon integrated the social graph in its US site. Privacy … is one thing. But I believe many users will (again) ignore it for the amazing possibilities it offers. For those who remain sceptical, Amazon states from the very beginning:

As Amazon understands that everything about privacy simply is a "handshake deal", here you go with the advantages:

Personally, I trust Amazon. Practically, I trust Amazon with a lot more sensitive data than Facebook. Several credit cards, bank accounts, friends' addresses and more is stored there. So I am not concerned about what Amazon could do with my Facebook data but rather sceptical what Facebook could do with my Amazon data. My permission goes one way only though. Fine with me.

Because what I get is simply great. And it is only the beginning. Check this:

Not only do I get a friend birthday list, I also get gift suggestions according to their Facebook behaviour - and my other friends who are connected to them. I also get help with a general problem of mine: I love music and I love movies, but over the years I lost my motivation to spend my time trying to find cool new stuff. I take it as a good sign that I already posess most of the stuff shown to me now...

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July 26, 2010

What is a ‘check-in‘ anyway?

Foursquare, Gowalla, Brightkite, Friendticker – and every few days some new service comes around that lets you check-in into something. Checking in seems to be a big thing, but from a marketing and business perspective, brands and companies seem to need a lot of time until they start embracing check-in opportunities. There are brands I am following on Foursquare, but to be honest
– at least in Germany – I did not notice any activity other than offering me to follow them. And yes, I got a beer once for being mayor of a bar. And that’s it? It is time to think about what a check-in really is – and can be.
A) A standardized status update
Status updates as we know them from Facebook and Twitter consist of free text. You can attach a link or media to it, but the normal status update would be something like “I am at work” or “Need to buy coffee soon” or “My brother gets on my nerves with his heavy metal music”. Check-ins are very similar to that, but standardized. At the moment, most of them are standardized as geo-related status updates. Instead of writing “I am having a drink at Harry’s bar” you can now simply check-in to Harry’s bar and let your friends wonder what you might be doing there. Another form of a standardized status update is provided by Miso, a service that lets you check-in to TV-shows that are currently running. It is obvious that there will be lots of other forms of check-ins in the near future if you just have a look on how Miso is working.

B) A “trusted” status update
Miso brings us to the next level of check-ins: They are information that is certified by a third, neutral party. Miso should not let you check-in to a show that is not running at the moment. Foursquare should not let you check-in to a bar in New York when your real location is Berlin. We trust in these applications to provide mechanics that make sure your check-in is reliable. They remind me of that “proof of purchase”-snippet you would have on product packaging: You could write “I am having dinner at Chez Louis” on Facebook, but that is just you speaking. Checking into “Chez Louis” would add a level of trust, because it’s Gowalla or Foursquare or some other third party speaking.

C) A loyalty tool
“Standardized and trusted” means good preconditions for business usage. German “Friendticker” may have cloned Foursquare, but added an own “scent” to the service by literally providing a digital version of “proof of purchase”-snippets by collecting points and offering rewards for those. Their check-ins are designed to be counted and archived so a loyal consumer behavior – to anything – can be rewarded by those interested in that loyalty....

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July 12, 2010

Ein Rückblick auf die letzte reine TV-WM

31 Millionen Menschen in Deutschland haben das Halbfinale gegen Spanien am TV erlebt. Ein Marktanteil von über 80% und ein neuer Rekord – das letzte Halbfinale gg. Italien 2006 galt mit knapp unter 30 Mio Zuschauern als Partie mit der bisher höchsten Einschaltquote aller Zeiten in Deutschland. Zeitgleich scheint die Internetnutzung während des Turniers ebenfalls Rekorde aufgestellt zu haben. Kurz nachdem sich die NBA rühmte, während des siebten Spiels der Celtics gegen die Lakers mit 3.085 Tweets pro Sekunde einen neuen Rekord aufgestellt zu haben (der Durchschnitt liegt bei etwa 750 Tweets pro Sekunde), wurde das in den USA als weltbewegendes Ereignis wahrgenommene Basketballspiel von einem WM-Match zwischen keinen geringeren Teams als Japan und Dänemark übertroffen: über 3.200 Tweets pro Sekunde.

Neben Twitter haben auch hinreichend viele Menschen während der Spiele Facebook benutzt – und das teilweise im Livestream. In fast allen Ländern haben die offiziellen Broadcaster auch einen Live-Internet-Stream angeboten, oftmals mit einer Facebook-Chatbox wie hier bei der ARD.

Alle Spiele, alle Tore – dafür musste man früher entweder Monate nach dem Ereignis die DVD kaufen oder halt selbst aufzeichnen. Heute bieten fast alle Webseiten der Rechteinhaber eine Mediathek mit Zusammenfassungen und allen Toren (hier ZDF). Telecinco in Spanien bot sogar vollständige Wiederholungen der Spiele der eigenen Mannschaft an.

Und wenn man mal komplett ohne TV-Gerät oder Streaming auskommen muss, weil man etwa im Büro hinter einer bösen Firewall hockt, dann bieten die Live-Ticker von heute eine Berichterstattung, die recht nah am TV-Erlebnis liegt, indem etwa Bilder in Echtzeit mit in die Spiel-Kommentare eingebunden werden oder gleichzeitig Radioton (etwa bei Marca in Spanien oder L’Equipe in Frankreich) optional zum Text-Ticker hinzugeschaltet werden kann. Weiterhin hat man in Live-Tickern Echtzeitzugriff zu Statistiken, etwa beim offiziellen FIFA-Ticker mit „Heat Maps“...

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