There was a big fuzz about the social graph when it was announced, but except for a massive presence of the universal “like button”, nothing really happened. Well, now we have an example of how Facebook will provide the glue that holds friends together anywhere in the web, not only on Facebook.com: Amazon integrated the social graph in its US site. Privacy … is one thing. But I believe many users will (again) ignore it for the amazing possibilities it offers. For those who remain sceptical, Amazon states from the very beginning:
As Amazon understands that everything about privacy simply is a "handshake deal", here you go with the advantages:
Personally, I trust Amazon. Practically, I trust Amazon with a lot more sensitive data than Facebook. Several credit cards, bank accounts, friends' addresses and more is stored there. So I am not concerned about what Amazon could do with my Facebook data but rather sceptical what Facebook could do with my Amazon data. My permission goes one way only though. Fine with me.
Because what I get is simply great. And it is only the beginning. Check this:
Not only do I get a friend birthday list, I also get gift suggestions according to their Facebook behaviour - and my other friends who are connected to them. I also get help with a general problem of mine: I love music and I love movies, but over the years I lost my motivation to spend my time trying to find cool new stuff. I take it as a good sign that I already posess most of the stuff shown to me now...