Diesen Vortrag habe ich auf einem Trend- und Kommunikationstag der Deutschen Post und des Deutschen Franchiseverbandes gehalten. Es geht dort insbesondere um Mechaniken im Online2Offline-Commerce. Wie soziale Netzwerke und mobile, location-abhängige Kommunikation in Echtzeit für Inhaber von Lokalen genutzt werden können.
October 28, 2010
October 22, 2010
Check out this video posted by German chief basketball blogger Andre "Dre" Voigt in his facebook account. It shows the development of basketball video games and by accident pretty much the development during my lifetime (I had that very first Atari mentioned here and it is a pity that two of my childhood's favourite games, Intellivision's "NBA Basketball" and "One on One" for the Commodore64 are not featured). Since i hope to add a few decades to this life though, you have to wonder where this will end: It is a matter of time, just a question of "when" (and not "if"), when we will play basketball on our game consoles that just looks like reality.
October 15, 2010
October 12, 2010
At first sight, these beautifully produced ads were a little confusing. But after a while, as an old advertiser, I think I got the idea: They simply don't talk to me. They do not target iPhone-, Android- and Blackberry-Freaks immediately but rather go for the HUGE market of people who do not own a smartphone yet (and perceive us in a way that is shown in this ad). As good advertising always says: "Who are you when you buy this product?", the answer clearly is "not a nerd-o like these friends of yours who have smartphones for years now - you will find the right balance between smartphone use and enjoying the 'here and now' with a Windows Phone 7".