Technology is our friend: 2011
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December 23, 2011

Why Path is what Google+ should have been

Looking back on 2011 in the digital sphere, it is hard for me to find those one or two highlights that were groundbreaking, new, innovative and lead the way into 2012. Everything that happened in 2011 was pretty foreseeable and a continuation of 2010 developments without any major disruption. The one most remarkable thing in my eyes was Google+: Not because of its success, but because many people realized that Facebook may not rule forever. For now, I made up my mind: Google+ will most probably not be able to significantly hurt Facebook. But it was amazing to see how many people were obviously waiting for a Facebook alternative.
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December 9, 2011

Often true.

Product Manager: A person who believes that nine women can deliver a baby in one month.
via @Anja Gottschling
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December 5, 2011

Social Traffic

Everyone who works for a magazine, a newspaper or a tv station knows that "best xyz of the year" is always good content. This is the case for "The 45 most powerful images of 2011", too. But it is a special kind of content: everybody enjoys it, but no one really aks for it. In online media terms, it is the classic example for "unexpected relevance" (turns up in your news feed, stream) versus "expected relevance" (something you would search for, i.e. google it).
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November 12, 2011

I NEED this

If anyone knows where i can buy it...

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November 10, 2011

October 27, 2011

Truth well told

"Just taught my kids about taxes by eating 38% of their ice cream"... Follow Conan
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October 25, 2011

October 24, 2011

Growing your Facebook Fanpage through “passive sharing“

For small Facebook fanpages, I still believe that Facebook Ads is the best way to grow their user base. But for bigger sites that grow by a three- or even four-digit-number of fans daily, ads are not really useful from a cost/effect-perspective when it comes to accelerating this growth. Therefore, many fanpages (incl. the small ones) try to publish a piece of content every once in while that will “maybe go something like viral" - meaning that they hope that some of their fans would share this content with their friends, so these friends would maybe get aware of that specific fanpage and like it. Since a few months ago the number of shares is publicly available with each Facebook post, and by that we can all see that this actually does happen (remember the “find the cat”-picture from a week ago with 200k+ shares?), but just like with viral videos, this only happens with a tiny, minimal, microscopic percentage of posts. Why? Because it is “active sharing”. It requires the user to make the decision to want to broadcast this piece of content to all of his/her friends, by this make a statement about himself/herself and then take the appropriate action: click “share” and maybe even write some smart statement about it. Most people don’t do this. Facebook of course noticed that, and they are working on changing it by enforcing "passive sharing".

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October 19, 2011

Vote for Peter Gentsch!

Ich glaube ja nicht an derlei Auszeichnungen und eine W&V hatte ich aufgrund der überbordenden Digitalkompetenz schon ziemlich lang nicht mehr in der Hand, wenn es sie nicht gerade bei Airberlin gab und der Playboy schon vergriffen war. Aber in diesem Fall muss ich doch meinen Support loswerden: Der sehr geschätzte Business-Partner Peter Gentsch steht zur Wahl zur (festhalten): "Most Influential Social Media Person des Jahres" (was für ein Titel), und weil da auch Herren wie Sascha Lobo und Ibo Evsan mit je x tausend Fans stehen, braucht es Obama-mäßigen Long Tail Support: Also alle für Peter voten, bitte!

Einfach über diesen Link.

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October 18, 2011

High-tech vs. social in web connected gaming

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Online identity in slow progress

I remember back in 2005 when this presentation came out and everyone in the office (I-D Media, those days) was blown away. Not only because of the great presentation style but especially because of the content. Take 15 minutes, it’s worth it.

Some 6 years later, where are we now? 

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"Quantum Levitation"

Fantasy... start your engines about what you can do with stuff like that.
via jasionadriaan
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October 12, 2011

Ich will einen Amazon-Trojaner

Jeder, der sich ein wenig für Internet oder für Politik interessiert, hat die Affäre um den Staatstrojaner und die "zu-Klischee-um-wahr-zu-sein"-Zulieferung durch DigiTask verfolgt. Das ist (wohl nicht nur) Richard Gutjahr, der zum Jahresanfang eine wunderbare Berichterstattung vom Tahrir-Platz hingelegt hat und dessen Blog man nicht nur deshalb sehr empfehlen kann, offenbar über die Hutschnur gegangen. Dieses hat zu folgendem lesenswerten Artikel geführt: "Die Anti-Terror-Lüge". Er verwendet eine Grafik, die in meinen Augen ein politisches Dilemma aufzeigt:
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September 23, 2011


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Recent Facebook changes finally confirm: It is a social OS

A few days after Google+ beta-launched, Facebook announced some "awesome" new features, and many were disappointed when they came out with video chat through a Skype-integration. I saw the "awesome" thing not in the feature, but in the confirmation of their strategy: to integrate successful services and make them more social. Now, this strategy really comes to life: they integrate Spotify and a dozen other music services, as well als they integrate Hulu, and more TV&movies will definately follow soon. Many people are so excited about all this and new features like "timeline" that they forget to see what lies behind all this: A new generation of operating systems has come to life.

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September 21, 2011

Is Facebook hurting the Fanpage product?

Ever since the launch of Google+, Facebook keeps rolling out new features. The one with the biggest impact - in my eyes - is the new subscriptions feature. Facebook changed a DNA-like core mechanism: the synchronous relation between friends. You could only add someone to your friends (or let's say: you could only add someone's updates in your news feed), if the other person agreed and had your news in their stream, too. "Following" used to be the core mechanism of Twitter. You could subscribe to someone's updates without them having to read your stuff in return.
This new subscription feature, visible in two tiny little links on the left of your personal profile, has a huge impact.

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September 19, 2011

Lokale Internet-Politik: Meine Top 5-Wunschliste an die Piraten

Nein, ich darf immer noch nicht (auf Landesebene) wählen, weil ich die eine Million Unterlagen für meine doppelte Staatsbürgerschaft nicht zusammen bekomme. Und hätte ich gedurft - ich weiß auch nicht, ob ich die Piraten gewählt hätte. Dass aber rund 9% der wählenden Berliner Bürger das getan haben, ist meines Erachtens als ein Zeichen zu verstehen, und zwar als eines an die gesamte Gesellschaft – nicht nur in Berlin: Die nur mit einer Art Galgenhumor erträgliche, häufig genug zur Schau gestellte Inkompetenz der traditionellen Parteien aller Lager bei digitalen Themen nervt (fast) jeden zehnten Berliner Wähler so sehr, dass er seine Stimme einer (zu Recht oder zu Unrecht) als monothematisch wahrgenommenen „Digitalpartei“ gibt.
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August 30, 2011

Cleverbots talking

Artificial Intelligence has been a topic since ages, but there has been significant progress in the last 20 years that we don't really recognize except for some computer in a gameshow. Here is a super-weird conversation between two machines staged by researchers from Cornell University.
Enjoy below:

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August 25, 2011

The internet universe becomes social, step by step

Now that all the fuzz about Facebook vs. Google+ is more or less over - Facebook reacted with some really good, G+ inspired new features and doesn't seem to have been damaged at all (1 trillion page views, 850m+ users) - we can get back to the interesting perspectives on social networks: how they interconnect with the rest of the internet and what this means for businesses. Mark Zuckerberg keeps saying that in future, all websites will be built around people instead of focusing on things or products first, and more and more websites integrate social features that enhance user value and give us a hint on how that Zuckerberg vision may come to life.

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August 24, 2011

It is simply beautiful when social media actually works

And in this case, I don't mean these thingys where you would have some problem and a trillion people answer and help you solve it, but the direct connection between celebs/experts and an audience. On Quora, an often underestimated question-answer-service, someone asks "what it is like to have your film flop at the box office". And the screenwriter for "Conan the Barbarian 3D" actually answers, with a beautiful, long, insightful and honest response, inspiring other professionals like the producer of Mulholland Drive to weigh in. You couldn't imagine stuff like that only a decade ago. Look what knowledge and experiences are now accessible to us, who used to be just a silent audience. Wonderful!

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July 18, 2011

The real question is just WHEN

Anyone who deals with technology and internet comes to the point when predictions have to be made, wether it is asking yourself or being asked by friends or a client. We have 15+ years experience with the world wide web now, and I think there are patterns we can learn from, from Moore's law of exponential growth in technology to accelerating change as we can see in this chart from RWW:
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July 16, 2011

And now to something completely different: Eye tracking

Very interesting eye tracking study - gender specific. Find the full slideset here.
Apparently, men spend more time looking in the face of half naked women (average: approx. 40% more than women do), while women generally spend more time checking out the body. Not as surprising is the fact that in the end, men don't see much more than the face - in this case, we don't care at all about the shoes .-)

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July 12, 2011

July 11, 2011

+1 is not sharing (yet)

Mashable, Business Insider and all the others report that the +1 is more widely spread than the Twitter share button. While I doubt that this really is the case, they all seem to forget that when you click +1, nothing happens unless your friends search for something and see your +1 in their search results (or see your +1 tab in your Google profile). It is far away from being a "sharing" button, at least for now (a more detailed view of this - in German - here).

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Tut mir leid, keine Gyros-Bude zu haben. Not.

Früher, da war alles einfach. Visitenkarte raus – Etatdirektor Werbeagentur, Vice President in einem New Economy-Monster und dann bei der Telekom. Das war noch respektabel. Jetzt, als Freiberufler, macht die Karte natürlich nichts mehr her. Und man würde wahrscheinlich als Geldspielautomaten-Aufsteller, Solarium-Betreiber oder Zuhälter mehr Anerkennung ernten als beim schnöden „Berater“. Und selbst dann, wenn die Leute sich vorstellen, dass man zu den Excel-Schiebern gehört, die das vegetarische Menü von der Kantinen-Speisekarte des Chemiekonzerns streichen, um Geld zu sparen, steht man besser da, als wenn man als Berater irgendwann „Internet“ oder – Gott bewahre – „Social Media“ erwähnt.
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July 8, 2011

July 5, 2011

I just like this one

Copy, modify, re-share for free while naming your source - this should be legal with everything.

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Feels like this at the moment

but maybe i am totally wrong.

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July 4, 2011

Yo Facebook, what have I done to deserve this?

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After A Few Days On Google+, I realized I Am A Social Astronaut

Article first published as After A Few Days On Google+, I Realized I Am A Social Astronaut on Technorati.
Everyone keeps talking about Google+ - so do I. After a few days on the network, I am as impressed as most people and really like the service. But has it made my life easier yet? No, absolutely not. Besides from adding to my stress level in being the third social stream I think I have to take care of (three tabs for Facebook, Twitter and Google+), a key thing I learned is that on Facebook, I was obviously navigating an astronaut cockpit and performing the most complex tasks without even noticing.
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July 1, 2011

Why does no one compare Google+ to Twitter?

Article first published in an immature, early and wrong version as 2 Things I Need To Understand In Google Plus on Technorati.

I have read many of the initial reactions to Google+ and most of them compare it to Facebook (see my previous post). Different features are compared and everyone has an opinion on how Google+ may become a "Facebook Killer" or not. What I don't really understand is why no one sees how Twitter fits in a world with Google+ and Facebook. After sleeping a night over my first couple hours in Google+, I see a far greater possibility for damage on Twitter than FB. I have published a post on Technorati, and the article was immature and... wrong. I didn't understand why Google+ offered asynchronous adding and why there wouldn't be a fanpage product. Now I understand both things.

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June 28, 2011

How Much Is Our User Generated Content Worth?

Article first published as How Much Is Our User Generated Content Worth? on Technorati.

A few days ago, published an infographic in their blog. It is about the amount and value of user generated content on social networking sites, and at the end it asks: "Shouldn't users own their own content?" Well, in my opinion the answer is: NO. Just like the Huffington Post is sued by unpaid writers who had to witness the sale of the site for ridiculous money to AOL - and many people agree with them - I don't, and I feel we are looking at things from the wrong perspective.

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Summary of my German post on data from earlier today

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June 27, 2011

Take your time for this

And keep in mind - this talk is from 2005.

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Meine Daten, Deine Daten

Datenschutz ist ja ein riesiges Thema. Dabei geht es den meisten Leuten darum, dass nichts und niemand Daten von nichts und niemandem kriegt, was ich ja ganz anders sehe. Daten machen so viele Dinge einfacher. Entscheidungen treffen zum Beispiel. Wo es aus meiner Sicht Regelbedarf gibt, ist nicht primär die Frage, welche Daten von wem wo erhoben und wie lange gespeichert werden, sondern wem diese zugänglich gemacht werden und wer über den Zugriff bestimmt - also letztlich, wem sie gehören. ICH würde schon gerne Zugriff auf meine Verbindungsdaten haben, wenn es um meine Mobiltelefonrechnung geht. Ich finde auch die iPhone/Android-Location-Tracking-Daten interessant. Ich würde nur gern selbst entscheiden, wer wann Zugriff darauf erhält.
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June 21, 2011

A new era has begun

A few days ago, YouTube announced that it will stream the Copa America 2011 Live. I learned it today and just pinned down some initial thoughts. This is a topic I will closely follow and cover in this blog.

YouTube has already had some sports events, among those the Indian Premier League in Cricket. But it never had such a huge Sports Event and this may be an indication for a new era that is just beginning.

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Groupon may be a bad investment, but its market isn’t

A while back Groupon raised around a billion dollars in a financing round. Usually you need to go public to raise this kind of money, but somehow Groupon managed to convince a bunch of obviously big investors that the money would be well invested. Since then, the company has been discussed heavily, and in my eyes, these discussions are way too 1999: Now, Groupon is representing a whole industry, and when its IPO or eventually the whole company will fail, the whole industry will lose credit. And maybe even social businesses in general.
I never understood why Groupon was considered “social” in any way and why one would invest so much money since there is no network effect, no lock-in, no systematic winner-takes-it-all mechanism in its market like it is apparent in Ebay, Facebook, Paypal and many other businesses. So obviously I would not invest in Groupon as such since I don’t see the strategic advantage the company has against others. I just see tactics. They are fast, and they are executing well, but that doesn’t mean they will be defendig their lunch against anyone who will execute better (and in markets with a network effect, that would be the case). Still, their evaluation went through the roof.
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June 3, 2011

Warum der +1 Button kein „Big Deal“ ist

Google hat vor kurzem den lang erwarteten „Plus1-Button“ eingeführt. Dieser gilt als eine Art Antwort auf den monströs erfolgreichen (s.u.) Like-Button von Facebook. Zwar ist er in Erscheinung und Art durchaus ähnlich, in meinen Augen aber sehr unterschiedlich in der Funktionsweise. Für Webseiten-Betreiber ist er dennoch auf seine Art nützlich (deswegen hat auch dieser Blog seinen „+1“-Button). Auf welche Art, soll hier kurz vorgestellt werden - angefangen mit Googles eigener Präsentation dieser Anwendung:
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Mein Griechenland-Rezept: Radikale Digitalisierung

Offensichtlich bin ich beim Thema der griechischen Finanzkrise nicht vollkommen neutral und teilnahmslos. In den letzten Monaten wurde ich aber auch ein wenig dazu getrieben, mich mehr als eigentlich gewollt (oder geneigt) mit dem Thema zu beschäftigen, weil zur Höhephase der Hilfen-Diskussion hinreichend Leute so taten, als würde ich persönlich ihr Geld klauen (und dabei ignorierten, dass auch mein Steuergeld in Deutschland eingeht), und ich immer wieder Stellungnahmen zur allgemeinen griechischen Befindlichkeit abgeben musste, als gäbe es so etwas und selbst wenn, als wäre ich der richtige Pressesprecher dazu. Nun, ich könnte ja jetzt vieles loswerden über eine Kanzlerin, gutes deutsches Geld und faule Südländer, letztlich ist ja ohnehin mangelnde Disziplin und fehlender Arbeitswille schuld, siehe Burkina Faso oder Äthiopien, die sitzen auch nur den ganzen Tag rum oder pflücken für o,2 Cent im Monat Baumwolle, was auch irgendwie eigene Schuld ist. Aber lassen wir das. Wenn ich sehe, dass ganz normale Leute in Griechenland auf die Straße  gehen und protestieren, weil es ihnen an den schmalen Geldbeutel geht, kann ich sie verstehen.
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June 2, 2011

Windows 8 is pretty impressive

During a developer conference - and in their blog - Microsoft just presented Windows 8. I am keen to see how it works with keyboard and mouse, but imagining that all your devices, tablet, PC, phone, could run on such a system and would seamlessly synchronize is pretty powerful. The empire might just strike back.

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May 31, 2011

Geistiges Eigentum ist relativ

Wir, die banner-blinden, für nichts zahlenden und alles klauenden, kein Papier mehr kaufenden Nutzer, sind ja an allem schuld, insbesondere daran, dass es bald keine Zeitungen mehr gibt. So tragisch das sein mag, für viele einzelne exzellente Journalisten und für noch mehr (als erste abgebaute) Gehilfen in Verlagen, später dann für heute noch im Ritz Carlton schlafende Execs, so sehr hält sich mein Mitleid andererseits in Grenzen, wenn man sich das Online-Verhalten vieler Publikationen so ansieht. Genervt von als Apps getarnten PDF-Publikationen ohne jegliche Kommentier-, Interaktions- oder Sharingfunktion bin ich ja schon lange, aber wenn die, die sich besonders um Kopiererei und Piraterie kümmern, sich selbst auch aller nur erdenklichen Kopiermechanismen bedienen, wird es schon richtig unlustig. Beispiel?
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May 25, 2011

UEFA Champions League Final 2011: Facebook Fanpage Showdown - FC Barcelona vs. Manchester United

It so happens that the two most successful sports teams on Facebook (of any sport) are meeting in this years' UEFA Champions League final in Wembley on Saturday: FC Barcelona and Manchester United. While analyzing Facebook fanpages during the one or the other project in the last weeks, I compiled the data into a fanpage comparison for a fantasy football match. Check the presentation below, and hit the fullscreen button at the bottom right for the best viewing experience.

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TV Multitasking is normal

I keep asking friends who can watch 90 minutes of television without touching a smartphone or tablet, and there's literally no one left anymore besides my parents who only own a netbook. Well, we're not alone. Check this study and especially slide 20 (fullscreen option at bottom right) by YuMe and IPG.
It is publically available for download so I hope no one minds I put it on slideshare.

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May 24, 2011

Die Flugreise, Wasser auf die Misanthropen-Mühlen

Flugreisen, insbesondere geschäftliche vom Schlage TXL-MUC am Montag morgen um 8 Uhr, sind ideal, um einen ganz normalen und netten Zeitgenossen nahe an den Rand des Menschenhassers zu bringen. Oder zumindest des Menschenzweiflers. Denn als Menschen sind wir ja den Schimpansen, Hunden und Vögeln eigentlich einiges voraus: Etwa, dass wir Selbst-Bewusstsein haben, Vergangenheit, Gegenwart und Zukunft begreifen und über Sprache verfügen, der die Möglichkeit inneliegt, von physischen Dingen zu abstrahieren und auf Sachen oder Personen zu referenzieren, die nicht unmittelbar „da“ sind. So können wir uns in andere Menschen hineinversetzen und können Konsequenzen von eigenen oder kollektiven Handlungen kalkulieren, bevor wir sie begehen. Wir können uns also letztlich in Gesellschaften organisieren, wo der Stärkere dem Schwächeren hilft, was langfristig auch dem Stärkeren zugute kommt. Wo einer Brot backt, ein anderer Zeitungen druckt und noch einer Hosen verkauft, am Ende aber alle Brot, Zeitungen und Hosen haben. Wir kriegen eine so komplexe Organisation nur deshalb hin, weil wir zumindest im Ansatz verstehen, dass wenn jeder nur das täte, was nur für ihn gut ist, diese Organisation scheitern würde. Jeder rückt ein Stückchen von seinem Egoismus ab – zahlt seine Steuern, bestiehlt keine Omas, haut dem Schwächeren (der etwa nervt, weil er vor sich hinpfeift) keine runter, obwohl er das locker könnte – und trägt damit ein Stück zum Gemeinwohl bei.
Bei der Flugreise ist das ganz anders.
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May 14, 2011

Wow: An innovation from Germany

It's been a while. Here we have something really interesting, straight out of Berlin and not from Fraunhofer or some corporate lab, but just from two obviously smart guys: A tablet magazine, but not as an app - it's full HTML 5. I still don't know if for publishers this is good news since apps are ideal to charge people for your content - but 30% will be kept in by the app store rpovider anyway. On the other hand, news and magazine content is always dependent on the mass of people you are able to reach, and with full HTML, you can serve every tablet out there with just one version. That should save a lot of production and development money and increase potential reach dramatically.
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May 10, 2011

Android@home is bigger news than I can imagine

Google made a bunch of huge announcements today. Not only did they fulfill expectations and confirmed some rumors that were floating around for some time, but they even achieved to positively surprise (at least me). While it was foreseeable that they would finally really fight against fragmentation, all the “media-related announcements” everyone is so excited about are more or less a try to catch up with Apple, who can offer movies, TV and music entertainment over iTunes for many years now. To make the Android platform (with impressive 400k new activations a day, over 100 million devices) more valuable, that was a move to be expected. The key announcement in my eyes is extending Android to a “home operating system”.

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Curation Nation? Yes, but Google still rules

Still, Google is the most important referrer to news sites, according to

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April 28, 2011

Best practice guide by Facebook

View it in Full Screen by using the icons below

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April 19, 2011

Data Revolution

"Web 3.0" I don't know (and don't like), but Data surely is a key aspect for any business' future. Very interesting O'Reilly talk published here.
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April 18, 2011

Magazine gestern, heute - und morgen?

In derselben Woche, in der Flipboard auf einer Evaluation von 200 Mio Dollar (!!) entspannte 50 Mio Dollar an Venture Capital einsammelt und damit unseren Blick auf die Zukunft richtet, zeigt ein Artikel in Meedia schön, woher diese Zukunft kommt: Dort hat man sich die Mühe gemacht und die Auflagen der Top 40 Magazine/Publikumszeitschriften aus dem Jahr 1990 und 2010 verglichen. Die große Überraschung bleibt aus: Natürlich sind die Auflagen zurückgegangen. Allerdings sind sie mehr als dramatisch zurückgegangen, denn wir reden hier immerhin von den absoluten Leadern, die 1990 noch dachten, ihnen könne nichts passieren.
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April 15, 2011

Are we there yet? Eine Beobachtung von der Re:publica 11

Ich hätte ja gern einiges zu den Vorträgen und Workshops geschrieben, aber der Großteil der Veranstaltungen, denen ich beiwohnen durfte, war dafür zu uninspiriert, mit den herausragend üblen Beispielen des Lichtblick-Chefs, der einen Vortrag hielt, der vor irgendeiner IHK in 2004 angemessen gewesen wäre, und (besonders enttäuschend) von Maxwell Salzberg, der unter dem Titel “Diaspora: building a better way to share” doch ernsthaft einen Vortrag darüber hielt, wie man Dinge im Leben erreicht und Projekte erfolgreich macht. Ich weiß ja nicht, ob er nicht insgeheim 17 supererfolgreiche Projekte laufen hat, aber in meinem Buch stehen bei ihm "23 Jahre alt, hat mit 3 Kumpels (und mit bescheidenem eigenen Zutun) 200.000 Dollar über eine Crowdsourcing-Plattform bekommen, um eine offene Facebook-Alternative zu bauen, von der ich seither kaum noch etwas gesehen habe".
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April 13, 2011

Why Google is right to make anti-fragmentation their first priority in Android

Many people think I am an Android fan boy, others told me I would be in blind love with Microsoft, and all that is because I dare to (and tend to) disagree when educated, internet-savvy people around me, be it online contacts or real life friends, start to sell Apple features or behaviour as something great when I really think they aren't. This is just one (really super-bad) example, and since the guy has 3000 FB-friends and is a public figure, I am sure it is ok to publish this post here:

[the post is from March 2011 and states that Apple is "majestic" because the iPhone hotspot would be such a great feature].

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Do-it-yourself ad... becomes TV ad?

If this is not some marketing gag, it is pretty cool: A freelancer guy loves Windows Phone 7 and showcases his skills with a self-made video:

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April 9, 2011

What I learnt from "The Social Network"

On IMDB, "The Social Network" has an 8.1 (from 10) rating and a metascore of 95 (from 100). That is pretty good. And I enjoyed the movie as a piece of entertainment. But just like so many others who in some shape or form work in and around social media and start-ups, I was keen to see what I could maybe learn about business from this movie, watching it on DVD. Here are my top 5 learnings:

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April 1, 2011

March 24, 2011

Non-linear value creation - and non-linear value demolition

Since Facebook is conquering the world, other social networks have to suffer. On a global scale, we can see this with my_________ (space), locally in Germany we can observe StudiVZ losing users at a dramatic speed. According to these ComScore figures, myspace has lost 43.3% of unique visitors from February 2010 to 2011 - and this development is not losing, but gaining momentum: From January 2011 to February 2011 alone, there is a decline of 14.4% in unique visitors (from 73 to 63 million). In Germany, according to IVW, the "VZ Netzwerke" had 437 million visits in June 2010, 334 million visits in January 2011 and in the following month, February, they reached 274 million visits. Again, the speed is accelerating.

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March 22, 2011

Wer da wohl verstrahlt war beim Texten...

Stellenanzeigen sind auch Kommunikation. Ich gehe mal davon aus, dass der Link bald nicht mehr funktioniert, aber den gab es mal hier.

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March 19, 2011

Hardtcore-Politik in der digitalen Gesellschaft

Wenn Wissenschaftler Theorien oder Architekten Entwürfe für Gebäude basteln, behelfen sie sich gerne eines Modells, einer Abbildung der Realität im Kleinen, um Funktionsweisen und Effekte im Großen zu verdeutlichen. Ganz unverhofft und ganz persönlich bin ich in ein solches kleines Modell geraten, und zwar in eine Abbildung von Politik im Web 2.0 – ganz abseits der großen Themen wie Wikileaks, der Guttenberg-Promotion und der arabischen Revolutionen, in denen das Internet (oder besser: seine Nutzer) unbestreitbar eine große Rolle spielen.
In unserem – meinem – Modell geht es nicht um weltbewegende Vorgänge, sondern um einen weitgehend unbekannten CDU-Politiker, eine mindestens unbedachte, wenn nicht gar dämliche Äußerung und den Umgang damit. Funktionsweisen und Effekte werden in diesem Modell durchaus deutlich – ein winziger Politsturm in einem klitzekleinen Wasserglas, der uns aber einen Vorgeschmack darauf gibt, wie Demokratie in einer digitalen, vernetzten Gesellschaft funktionieren wird.

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March 14, 2011

Der "Teldafail" in unkommentierten Screenshots

Falls es jemand für Präsentationen oder einen humoristischen Dia-Abend gebrauchen kann:
Unkommentierte Sammlung von Screenshots zu Teldafax und ihrem bald legendären Post über den Sinn und Zweck ihres Facebook-Accounts.
Die Screenshots können über "Menü" unten links in Full Screen angesehen werden und die Slides können über Slideshare heruntergeladen werden.

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Twitter's growth dynamics

Last year, i worked on a presentation about celebrities in social media and on one slide, i showed the YoY growth rates (with a calculating error, but the numbers in the image below are correct and the big picture still stands) of nine randomly selected celebrities on Twitter from 2009 to 2010. I thought it was fun to check up on these accounts one year later. What can I say? While the lowest of these rates in 2009-2010 was 1.308% (Stephen Fry) and the highest was 21.899% (Demi Moore) ...
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March 8, 2011

The replicants have finally arrived.

I loved Blade Runner. Check this out. It's an actual robot, not an actor faking a robot: The Geminoid.

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March 7, 2011

Hilarious Conan visit to Google HQ

Worth watching just for the fun of it... Conan O'Brien visits Google (and Andy Richter is there, too!). From a business perspective, it gets interesting from Min 15:30 for about 5, 6 minutes, when Conan gives us an insight of how TV executives view the internet. "There might not be network television as we know it in five years."

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March 2, 2011

Keine gute Zeit, ein Buchverlag zu sein

Wenn ich Freunde und Bekannte besuche, verkneife ich mir mittlerweile Bemerkungen über gut gefüllte Bücherregale und nicht mehr existente Plattenschränke und CD-Türme. Rutscht mir dennoch ein flapsiger Nebensatz raus, ernte ich in der Regel starken Gegenwind: Nur, weil es technisch möglich sei, hunderte dieser Bücherregale in ein Gerät zu quetschen, das nur wenig größer als ein Smartphone ist, müsse man das ja nicht tun. Das haptische Erlebnis des Umblätterns, die Covergestaltung eines Buches und der Geruch von Papier wären unersetzlich. Das mag alles nicht abwegig sein, aber alle Indizien deuten darauf hin, dass auch die überdimensionalen Bücherregale in ein, zwei Generationen weg sein werden - hier wird es nur ein wenig länger dauern als bei CDs, weil man die eigene Sammlung an Content ja nicht ganz so bequem wird digitalisieren können; schließlich liegt sie ja auf Papier und nicht als Datei auf einem Silberling vor.
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February 28, 2011

The second screen really comes to life

Yesterday was Oscar night. While the TV show was super-long and, at least in my eyes, pretty boring, I found myself googling and surfing all the time. What I did not know: I could have (potentially) bought my way into a more interesting TV show. For iOS, it would have been 9.99 USD.
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February 19, 2011

This Headline might be a little bold, huh?

I usually love RWW, but this headline about Obama's Dinner with the Silicon Valley Elite might go a little bit too far.

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No comment necessary

Jimmy Fallon promotes a song on TV.

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February 18, 2011

Pretty cool 2nd screen app

Experiments with 2nd screens get serious. After ProSieben's Galileo experiment we now see a very interesting ad-app-2nd-screen approach by Honda. I dont think this will always work with special apps but rather with some that will collect a critical mass and will be then used by advertisers and content providers in future to make people engage with their content.

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February 14, 2011

Why a mini-iPhone is inevitable

A few days ago the rumor came up that Apple will offer a low-priced "mini-iPhone" (look here or here). I don't see that as a rumor but an inevitable step in Apple's further growth and cannot understand the irritations some people expressed in comments and posts.

Here's why:

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2 cents on Egypt and Facebook

The media has been full of how Facebook and Twitter were the backbone of the Egyptian Revolution (#Jan25), but at least in German media, no one went deeper than just saying that social media was used to coordinate protests. You were led to believe that some magical social peer-to-peer-superpowers must have been at work to make all this possible and people grateful for the existence of Facebook. But what did social media and the internet in general really contribute?
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February 11, 2011

Say hello to my little friend...

It finally happened: Nokia goes WP7. I was really impressed with Stephen Elop's memo that leaked a few days ago where he compares Nokia's situation to a man who is standing on a burning oil platform and, instead of accepting sure death, decides to jump 30 meters down into the dark, where supposedly there will be ice-cold water but no guarantee of survival - just a higher probability than zero. The fire on the platform made him change his behaviour. Now, Nokia changes its behaviour and finally dumps pain-in-the-a..-Symbian.
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January 14, 2011


Bad presentation-style, but interesting content on "the Facebook Code" (see German article here). Complex stuff though.

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January 12, 2011

ByeBye, MySpace Deutschland

Jetzt, ein paar Jahre später, kann man es ja sagen. Vor 4 Jahren, als MySpace nach Umstellung auf die deutsche Sprache von knapp 2.000 neuen Profilen täglich (in Deutschland) auf 8.000 kam und sich entschied, ein deutsches Büro zu eröffnen, war ich nach dem Ende meiner Tätigkeit für die Deutsche Telekom ein Kandidat für die Leitung dessen, auf Vermittlung von 2 geschätzten Kollegen (you know who you are :-).
Ich wurde es nicht, und das zurecht, denn den deutschen MySpace-Chef seither, Joel Berger, kann man nur beglückwünschen zu der Entwicklung, die in den 4 Jahren erreicht wurde – und das meine ich vollkommen ernst und ohne jede Ironie. Schon damals hatte man Facebook, die irgendwo rund um die sechsstelligen Mitgliederzahlen lagen, auf dem Schirm, aber der eigentliche Wettbewerber wurde in StudiVZ gesehen – was nicht falsch war, wenn man den Geschäftszweck in der Einsammlung von Werbegeldern sah.
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January 7, 2011

We will see a lot more of this

I firmly believe that this is a kind of marketing that we will see a lot more in future - instead of placing random promoters somewhere to more or less harass people by a) disturbing them and b) being too irrelevant too often, this 1-2-1 marketing approach uses social media to identify consumers and react to them individually. It is not "the future of marketing", but it gives us an idea of how direct/physical interaction between brand and consumer can be enhanced (and, after that, amplified) by internet communication driven by consumers - not brands. The more internet-savvy every normal employee of a company gets, the easier this stuff becomes scalable.

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