Technology is our friend: Pretty cool 2nd screen app
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February 18, 2011

Pretty cool 2nd screen app

Experiments with 2nd screens get serious. After ProSieben's Galileo experiment we now see a very interesting ad-app-2nd-screen approach by Honda. I dont think this will always work with special apps but rather with some that will collect a critical mass and will be then used by advertisers and content providers in future to make people engage with their content.