Technology is our friend: TV Multitasking is normal
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May 25, 2011

TV Multitasking is normal

I keep asking friends who can watch 90 minutes of television without touching a smartphone or tablet, and there's literally no one left anymore besides my parents who only own a netbook. Well, we're not alone. Check this study and especially slide 20 (fullscreen option at bottom right) by YuMe and IPG.
It is publically available for download so I hope no one minds I put it on slideshare.