Technology is our friend: Mobile isn't mobile - and what this means for digital marketing
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October 19, 2012

Mobile isn't mobile - and what this means for digital marketing

This is an English presentation version of this German blog post. In my opinion, "mobile" already had its long awaited breakthrough - but there's a common misunderstanding that it would have to be about the "mobile" aspect. Well, it isn't. It is about user interface and devices. Here are my first learnings and recommendations for digital marketing in this new era.