October 19, 2012
Mobile isn't mobile - and what this means for digital marketing
This is an English presentation version of this German blog post. In my opinion, "mobile" already had its long awaited breakthrough - but there's a common misunderstanding that it would have to be about the "mobile" aspect. Well, it isn't. It is about user interface and devices. Here are my first learnings and recommendations for digital marketing in this new era.