July 8, 2012
The National Basketball Association NBA is a sports governing body, comparable to the NFL (American Football), FIFA, UEFA and DFL (Football / Soccer) or the WTA (Tennis) etc.: Although this is a rather special business and organizational structure, I believe that anyone who deals with digital content, be it portals, TV stations, sports clubs, digital newspapers or even consumer product companies can learn a lot from the NBA’s successful digital media strategy. What are the key factors of their strategy and how can they be applied to other business situations? Following the NBA from a private and professional angle at the same time, I found six cornerstones that may inspire anyone's way of dealing with digital content.