Technology is our friend: February 2015
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February 12, 2015

UnderArmour buys MyFitnessPal

US sportswear company UnderArmour just bought MyFitnessPal and Endomondo - two software companies. In my understanding, this may be a turning point for the whole industry when we look back at it in 5 or more years: The moment where the sportswear industry understood that market mechanics may change dramatically, due to digitization.

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February 3, 2015

Why managers need a new CMS more than their editors

Everyone who publishes digital content for a business purpose is currently struggling with the high fragmentation of audiences on a big variety of hardware and software platforms. You can reach a user via Facebook on his smartwatch or with your email on an iPad, with your app on an Xbox or your content integrated in another app on a Television, via Twitter on a desktop or welcome a user on your web destination in a browser. This last case used to be the main case in the past, with Google typically delivering the largest part of your audience, then direct traffic, then social – one of those “software platforms” like Facebook being present on a variety of hardware platforms with different operating systems; when we have presences there, we can call them “managed platforms”, in distinction from “owned platforms” like our websites and apps.
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